WordPress has a very well-developed system of so-called friendly addresses or permalinks. I will not write much about their importance for positioning, because you can find several hundred articles about it. However, I would like to tell you how to create friendly SEO addresses.

Each of WordPress’s subpages can be equipped with a user-friendly (and search engines) URL address. In the Settings tab, Permalinks, we have the following selection:

Seo Friendly URL

We can choose the traditional URL model, i.e. with variables in the address, we can also choose one of the methods of rewriting the URL proposed by WordPress. What’s coolest – we can also create our own rule for creating SEO friendly URLs. And here we have a small field to show off. I use and advise two solutions:

How to create SEO friendly urls
How to create SEO friendly urls

1) Address in the form: www.adres-strony.com/categoria/tytul-postu/. To achieve such an effect, in the custom section, let’s enter/%category%/%postname%/

2) Address in the form: www.adres-strony.com/tytul-postu/. For our SEO friendly URL to have this form in the custom section, let’s enter /%postname%/

There is also much debate as to whether or not it would be better if these addresses end with an .html or .htm extension. I will answer yes – both yes and no; for Google it does not matter as much as the presence of a word or keywords in the website address.

If, however, you still want your addresses ending with .html, change the above rules accordingly:/%category%/%postname%/.html dla pierwszej wersji oraz /%postname%/.html dla wersji drugiej.

We should also remember that if our old posts have been SEO tuned, we should also take care of 301 redirects, which will prevent the loss of links leading to our website. To do this, download the Redirection plugin and edit its configuration – it is very simple, so I will not describe step by step what to do. Important – remember to check URL Monitoring for Modified posts.

Write A Comment